Text content for SEO purposes by WoodyRoundUp

September 23, 2006 on 8:22 am | In SEO Techniques |
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It is not sufficient for a webpage to simply contain a certain density of keywords in order to obtain a certain ranking, it is also relevant to have those key phrases/keywords displayed in a certain manner that we are going to approach in this article.

When trying to either create a website or renovating it in order to make it search engine friendly, there are a variety of things that you have to keep in mind. However, the more attention you pay to the website optimization rule at the beginning, the less trouble you will have when getting them running or when trying to fix the problems.

Keep in mind that both the design of the web page and its content are relevant for a good ranking. Thus, it is advisable to use as much text as possible on you webpage. Although the techniques used by the search engines in analyzing the content of a page have evolved greatly, many general-purpose engine still have trouble to read and tend to ignore everything on the page that is not text. As a consequence, it is advisable not to necessarily exclude all the images but to try to try to concentrate more on text, because from the search engine point of view images, sounds or flash animations do not exist.

Now that you have an idea on what percentage of the content of a page should be dedicated to images and what percentage to text, let us focus on how to display the information so that it delivers the purpose expected by you.

Fist of all, it is important to keep in mind that the search engine engines optimization software tends to consider that the text placed on the top part of the page is more important and relevant than the one in the middle. If you think logically you will discover that is it not such an odd idea, since you can determine by reading the info on the top of a page what precisely is the message contained related to.

Another issue concerning the text has to do with the density. It is advisable to repeat the central keywords at the beginning of the text displayed on the page as much as possible, to make it easy for the search engines to determine what your message is all about.

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